Towards sustainable and responsible tourism in Japan
Our values & commitments
In order to make sustainable tourism a reality
One’s destination is never a place, but a new way of seeing things – Henry Miller
In recent years, Japan has been making an effort to boost tourism and the number of foreigners that have visited Japan have reached a record breaking point.
The number of tourists has increased from 10 to almost 40 million in less than 10 years.
The coronavirus pandemic is an unprecedented crisis for the tourism economy, which faces major challenges as the pandemic has profoundly changed the behavior of everyone when it comes to travel.
As a result, not only will the way people travel change, but their needs and demands are likely to be quite different when compared with tourism yesterday.
At My Japan Guide, we see this crisis as an opportunity to travel in a more sustainable way and we commit to the following actions:
My Japan Guide is committed to encouraging its guests to be respectful of the environment, to meet the locals and to participate in their economic development during their stay.